Manama, 19 September, 2016: Motorcity, the sole distributor of Volvo Cars in the Kingdom of Bahrain, today launched the long-awaited Volvo S90 at the Capital Club, Bahrain Financial Harbour.
The S90, Volvo’s new premium 4-door, 5-seat flagship sedan, is built on the new Scalable Product Architecture (SPA), Volvo’s advanced modular product platform that will underpin all new Volvo cars in the 90 and 60 Series. The new vehicle marks a giant step forward for the Swedish car maker, which is better known for its SUVs and estates. With the launch of the S90 Volvo intends to shake up the premium sedan segment with this distinctive executive class sedan. Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
“With USD11 billion of investment over the past five years, Volvo has completely reimagined what its vehicles are about, and is now delivering on its promise of a resurgent and relevant Volvo Cars brand,” Motorcity Chairman, Mr. Waleed Kanoo told Press attendees and guests. “We are happy to be able to offer this innovative new model to our customers here in Bahrain.”
Senior General Manager, Dr. Bijan Majidi added: “The S90 has taken a big stride forwards in terms of driving dynamics, performance and ride. Volvo Cars has completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort. The idea is to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside Volvo has taken the S90 to the next level, delivering a high-end luxury experience.”
Like its sibling the XC90, the S90 carries the proud and confident face of Volvo’s new design language, along with classic Volvo styling cues. Key features include the iconic “Thor’s Hammer” LED headlight design, the new grille and Volvo Iron Mark, and the expressive use of the Volvo word mark on the rear.
In the cabin, Volvo has taken cues from the success of its XC90 model and raised the bar with new details on the dashboard and instrument panel, including new air blades that stand vertically on each side of the Sensus user interface.
All new Volvos are now connected, thanks to Volvo’s connectivity offering, Sensus. It delivers an intuitive touch screen interface that combines car functions, navigation, connected services and in-car entertainment applications such as Spotify, Pandora, Baidu or TuneIn. The portrait-oriented touch screen enables easy and fast access to a host of functions and features.
The S90 is powered by Volvo’s Drive-E powertrains, including petrol, diesel and Volvo’s T8 Twin Engine, a petrol plug-in hybrid mated to an 8-speed automatic transmission.
Volvo’s T8 Twin Engine delivers all the benefits of a high performance, low emission petrol engine with an electric motor that delivers power on demand with CO2 emissions at just 44 g/km, more than 45 km of pure electric range and a combined power output of around 410 hp.
Safety and semi-autonomous drive
Volvo’s leadership in the field of automotive safety is confirmed in the S90. Volvo’s City Safety Technology, standard on all Volvo models, combines automatic breaking functionality and collision avoidance systems to cover a range of potential accident scenarios and help keep drivers safe. City Safety’s functionality is further extended in the S90 with Large Animal Detection, designed to help avoid or mitigate collisions with large animals. An auto-steer functionality which helps to keep you on the road, called Run Off Road Mitigation, has also been added.
Volvo’s overall safety offering, called IntelliSafe, encompasses both active and passive safety systems and forms the groundwork for Volvo’s leadership in the field of autonomous drive. The S90 already offers semi-autonomous drive with Pilot Assist, which works up to 130 km/h on clearly marked roads. Pilot Assist is another step towards Volvo’s Vision 2020, which states that no one should be killed or seriously injured in a new Volvo by 2020.
For more information, contact Motorcity Volvo Showroom in Sitra on 17736104 or visit www.motorcity.com.bh.